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Adya Clarity® Myths vs. Facts


Below are several myths and misconceptions about our product Adya Clarity® that have resulted in some confusion regarding its safety and efficacy. We’d like to take the opportunity to set the record straight. Here are the facts.



MYTH #1: Adya Clarity® is not approved by Health Canada.

FACT #1: Adya Clarity® uses the same ingredients as Adya Minerals which is fully approved and licensed as a Natural Health Product (NHP) by Health Canada.

Adya, Inc. holds two active Natural Product Numbers (NPN). The first one is for Adya Minerals (NPN# 80028256) and the second one is for Themarox®, the raw material that produces Adya Clarity®, which is ten times stronger than Adya Clarity (NPN# 80024735).

Click here to verify Adya Clarity®'s active NHP license.  Choose "NPN/DIM-HM" in the "Search Field" (under the "Simple Search" section). Then, enter each NPN # (listed above) one at a time under "Criterion." Scroll down and click the Search button.

Here is an excerpt from Health Canada’s website explaining what a Natural Health Products Database is:

“The Licensed Natural Health Products Database contains information about natural health products that have been issued a product licence by Health Canada.

Products with a licence have been assessed by Health Canada and found to be safe, effective and of high quality under their recommended conditions of use. You can identify licensed natural health products by looking for the eight-digit Natural Product Number (NPN) or Homeopathic Medicine Number (DIN-HM) on the label.”



MYTH #2: Adya, Inc. was caught deceiving Health Canada (in a licensing scam).

FACT #2: If this were true, Adya Clarity®’s Natural Health Product license would've been revoked.

Click here to verify Adya Clarity®'s active NHP license. Just enter our product name Adya Clarity® or our NPN#’s into Health Canada’s Natural Health Product Database to find our listings.



MYTH #3: Adya Clarity® is battery acid.

FACT #3: A minute amount (5%) of sulfuric acid is in Themarox®, the raw material that’s used to make Adya Clarity®. 

To produce Adya Clarity®, Themarox® is diluted down 10 times in water, making the concentration of sulfuric acid in a bottle of Adya Clarity® 0.5%. Then, Adya Clarity® is diluted down 1,000 times to treat drinking water.

After Adya Clarity® is added to water, the concentration of sulfuric acid is 0.0005%, which is 28 times less than what is found in alcoholic beverages, according to the Food and Drug Administration’s (FDA) good manufacturing practice.

Because the sulfuric content is so small in Adya Clarity®, and it contains approximately 25-33% complex mineral salts, it is not caustic to the skin and does not cause any adverse side effects to humans or the environment.

In contrast, battery acid, which is composed of approximately 30-50% sulfuric acid, is highly corrosive and will burn if it comes in contact with skin. Battery acid causes many other adverse effects as well.



MYTH #4: Adya Clarity® contains “toxic” aluminum.

FACT #4: Every element contained in Adya Clarity® is a part of a naturally occurring complex. Adya Clarity® is derived from biotite, a silicate mineral similar to zeolites, which are aluminosilicates. Silicate minerals make up the largest and most important class of rock-forming minerals, constituting approximately 90% of the Earth’s crust. Both biotite and zeolites naturally contain aluminum, along with many other elements.

Many people are surprised to learn that aluminum is the third most abundant element (after oxygen and silicon) in the Earth’s crust. Aluminum is never found by itself in nature. It is always found combined with other elements; biotite and zeolites are perfect examples of this. These compounds are commonly found in soil, clays, food, and water.  

When most people hear the word aluminum, they typically think of the metal form that’s used in the production of packaging, cosmetics, paints, etc. This form of aluminum is certainly not beneficial to the body and has been linked to various adverse effects. However, aluminum, like other elements, has many forms. There can be toxic, harmful forms and completely safe, and even beneficial forms. So when considering the safety or toxicity of any element, it’s vital to consider what form it’s in.

As previously stated, every element contained in Adya Clarity® is part of a naturally occurring complex, derived from biotite. Naturally occurring aluminum – like that found in biotite - is not the same as the metal form of aluminum for one primary reason:

The metal form of aluminum does not occur in nature. Meaning, the metal form of aluminum that is used to make cans, paints, or cosmetic products is not the same as the aluminum that is naturally found combined with other elements in soil, clays, food, etc. The metal form of aluminum is primarily obtained by extracting aluminum, by itself, from the ore bauxite.

The aluminum found in Adya Clarity® does occur in nature. It wasn’t extracted from ore and added to Adya Clarity®. It is part of a natural compound (biotite). It is well known that exposure to aluminum that’s naturally present in soil, clays, food, etc. is not harmful. After all, aluminum is the third most abundant element in the earth's crust.

Want to know an interesting fact about aluminum? It’s been used since ancient times for water purification. From as early as 2000 B.C., the Egyptians and Romans utilized aluminum for drinking water and industrial water purposes. Judeo-Christian, Greek, and Roman records document adding “salt,” lime, “aluminous earth,” pulverized barley, and polenta as precipitants to purify water.

When asked about the aluminum in Adya Clarity®, our Health Canadian consultant gave this response:  

“In regards to Aluminum Sulfate this is a component of Black Mica which we have clearly listed on the product label. The Aluminum Sulfate is not an issue for several reasons: a) it is a very, very small trace amount but more importantly b) we did not base a claim off of aluminum sulfate and black mica has been reviewed for safety and deemed just fine and henceforth aluminum sulfate is the a comparison there is ascorbic acid in vitamin c but no one makes a safety complaint on ascorbic acid if Vitamin C in full has been deemed safe...make sense?”



MYTH #5: Adya Clarity® contains high levels (1000+ppm) of aluminum.

FACT #5: Any statement to the effect that water purified with Adya Clarity® contains this amount of aluminum is extremely misleading. 

First of all, 1000+ ppm is not a “high level.” Parts per million (ppm) is a way of expressing very dilute concentrations of substances. The level of aluminum in Adya Clarity® is essential for it to effectively reduce turbidity in water, and as previously stated in Fact 4, the aluminum in Adya Clarity® is part of a natural complex that been used for decades for water purification.

A test conducted by an independent, EPA-certified laboratory demonstrates that 88% of the aluminum in Adya Clarity® precipitates out with contaminants after treatment and filtration. See the test results here.

The test proves that after treating and filtering 1 liter of water with 1 ml. of Adya Clarity®, there is 0.118 mg. of aluminum left in the water, which is well within the EPA’s recommended levels of 0.05-0.2 mg/L.

Click here for a complete breakdown of how much aluminum is typically in one serving of water treated with Adya Clarity®.  



MYTH #6: The FDA confirms high levels of aluminum in Adya Clarity®, and even “seized” a shipment in 2012.

FACT #6: Please see Fact 5 regarding the amount of aluminum that’s typically in one serving of water treated with Adya Clarity®.

After receiving complaints in 2011, an FDA official visited Adya, Inc.’s manufacturing facility and took a sample of Adya Clarity® to evaluate. The FDA does extensive research on any consumable product to ensure consumer safety. Adya, Inc. was never contacted by the FDA after they took the sample of Adya Clarity®. An officer of our company submitted a Freedom of Information Act (FOIA) request in order to see the FDA’s summary report of their evaluation. On the report, it was determined that no regulatory action was needed.

If any product was “seized” by the FDA and confirmed to be unfit for human consumption, it would not be for sale on the market and would most likely be listed on their recall list.



MYTH #7: Adya Clarity® Co. was sued for misrepresentation, fraud, by Matt Monarch - Raw Food World.

FACT #7: The Raw Food World/Matt Monarch never filed a lawsuit against Adya, Inc. In actuality, Adya, Inc. filed a lawsuit against The Raw Food World in 2012 for a breach of oral contract and, under a common count, for the reasonable value of goods delivered. (Matt Monarch and his family were not personally sued.) Following a Ventura County Court Trial, the judge ruled in favor of Adya, Inc., awarding the full amount of damages plus interest totaling over $200,000.00. Here is a copy of the tentative ruling and a copy of the final judgment.